Few brands have taken over pop culture like Juicy Couture,

Juicy Couture was more than a clothing line it was a lifestyle. In the 2000’s a list celebrities like Kim Kardashian, and Paris Hilton, were big brand ambassadors of the brand and dawned the famous Juicy Couture tracksuit in public on many occasions. Juicy Couture co-founders Gela Nas- Taylor and Pamela Skaist-Levy created a brand that was so revolutionary at the time.

 How could this Worldwide known, and very successful brand end up in discount stores? Founders sold to Liz Claiborne for 53.1 Million in 2003 but were still in charge of the brand. Juicy Couture plays a huge role in the 2000’s pop culture fashion trends, but over the years Juicy Couture could not keep up with the new fashion trends, sales were going down and Juicy Couture never created other product that could put them back on top. Skaist-Levy and Nash-Taylor left Liz Claiborne then changed its name to Fifth and Pacific, then to Kate Spade and CO.

What is the Juicy Couture Brand up to today?

Well, Juicy Couture is BACK AND BETTER THAN EVER WITH THE NEW SPRING COLLECTION #JUICYNEXTGEN !

Instead of recreating the brand famous tracksuits, they have created a more modern day look for the clothing line. The Update will include skin tops and trousers in electric colors with “Juicy Couture” going down the arms and on the back of the tracksuit trousers. Juicy Couture Meets Urban Outfitters  

Juicy Couture and Urban Outfitters has teamed up to create a limited edition collection, with the iconic velour tracksuits. They also have made up and coming R&B artist Tinashe the face of the collection. This will feature a 14- piece collection, with all new and unique styles to appeal to young women today.

 

About The Author

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Marissa Redmond is an emerging Fashion Editor and Blogger.

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