As a fashion editor, you are invited to countless fashion shows. I have to admit sometimes it becomes a blur; however on Thursday, May 18, 2017, Hartsfield-Jackson Atlanta International Airport (ATL) presented Global Runway (#GlobalRunwayAtl). I received the invite from 10 Squared so I knew this would be something special for fashion.
The Global Runway was a fashion presentation highlighting a selection of the global offerings available from ATL Skypointe, the award-winning concessions program at Hartsfield-Jackson Atlanta International Airport. Now, this was a fashion presentation I haven’t stopped talking about. Over 250 guests experienced an industry-quality fashion presentation featuring the latest spring/summer 2017 collections from Tommy Hilfiger, Swarovski, Sean John and local emerging lifestyle brand Ateaelle. The event also bridged the gap between beauty and style by hosting a pop-up shop featuring national brands ExOfficio, Bijoux Terner, Luxe International and Mori Luggage.
The Global Runway campaign also featured six (6) influential style ambassadors who brought to life the newest style offerings at ATL. The 2017 style ambassadors included Jenna Wessinger (www.justatouchtoomuch.com), Vincent Martinez (www.fashionado.net), Satchel Jester (www.scenebysatchel.com), Emily Loftiss (www.EmilyLoftiss.com) and sisters Laticia and D’ANA Rolle (www.BluHzl.com).
In addition to the fashion presentation and pop-up shop, ATL unveiled the campaign’s official commercial featuring style ambassadors Vincent Martinez, Satchel Jester and Jenna Wessinger. Click here to view the commercial.
Hartsfield-Jackson Atlanta International Airport
Hartsfield-Jackson (ATL) is the world’s most traveled and most efficient airport, serving more than 101 million passengers annually with nonstop service to more than 150 U.S. destinations and nearly 70 international destinations in more than 45 countries. ATL boasts a direct economic impact of $34.8 billion in metro Atlanta and a total direct economic impact of $70.9 billion in Georgia. The Airport is the largest employer in Georgia, with more than 63,000 employees. The Airport is a frequent recipient of awards of excellence for concessions, operations, sustainability, architectural engineering, and construction. ATL is about to embark on a $6 billion capital improvement plan, ATL Next, that will modernize the domestic terminal and concourses, create new parking decks, construct a 300-room hotel, Class A commercial office space, add a new runway, a new concourse and expand cargo facilities.
For more information: www.atl.com.
Photography by: The Decisive Moment Photojournalism
Event Production: 10Squared