Rocawear announced that recording artist Fabolous will star in the Holiday 2014 multi-media marketing campaign for Rocawear BLAK, the evolution of the famed brand. Inspired by streetwear, music, and pop culture, Rocawear BLAK is a fresh chapter for the brand targeting the young, style-conscious, male consumer.
“When I was asked to be a part of the Rocawear BLAK campaign, it was a no brainer for me. I’m all about being authentic and that is what this brand stands for,” said Fabolous. “The Rocawear BLAK collection has a fresh point-of-view and I’m excited to be a part of it.”
Crowned the “Young OG,” Fabolous continues to move fashion and sneaker culture forward through his unique style. The modern fabrications and trend-right aesthetic used in the collection complement Fabolous’ progressive point-of-view. The Grammy- nominated artist is a great fit for the brand given its deep roots in music.
“We are thrilled to welcome Fabolous to the Rocawear family,” said Rodney Hutton, Executive Vice President of Men’s Brands at Iconix Brand Group. “The evolution of his career – from his early success leading up to his next album release – shows tremendous growth and maturity. Fabolous embodies the very essence of authentic branding, illustrated by his ability to evolve and remain relevant while staying true to his roots. He is the perfect choice to debut the Rocawear BLAK campaign.”
In addition to campaign imagery, Fabolous is featured in the “BLAK is the New Black” anthem video. The collection will be available this Holiday season at major department and specialty stores.